What is adToken (ADT)?
Future of ADT Cryptocurrency and know how to buy ADT

#1 - What is adToken?

adToken is one of the younger class of cryptocurrencies that is revolutionizing the advertising market by detecting fraudulent websites. The coin is gained traction because it is the first ever decentralised whitelist for the authentic publisher domains.

adToken: The Basics

  1. adToken is the native currency of the adChain Registry that provides solutions for the digital advertising ecosystem. It is a browser-agnostic solution that builds up a clean pool of supply for advertisers who want to post their ads on non-fraudulent websites.
  2. The adToken cryptocurrency is denoted by the symbol ADT. Its total supply is 1 billion ADT. It runs on Ethereum blockchain.
  3. adToken’s ICO was conducted on 26 June 2017.

 

#2 - adToken Development

  1. Three companies - ConsenSys, MetaX, the Data & Marketing Association (DMA) and the adChain Association (ACA) have together set up the adChain Registry open protocol.
  2. MetaX provides user interface for facilitating voting process through a web browser.
  3. DMA promotes responsible gathering and refining of detailed data for the identification and fulfillment of customer needs and interests & also provides a marketing ecosystem for the industry participants.
  4. ACA provides an open platform to the developers to enable the development, delivery and enhancement of secondary services for luring more publishers to the Registry.
  5. The technical team is led by Mike Goldin who is also the founder of ConsenSys, Ameen Soleimani and Miguel Morales. All of them have rich experience in the blockchain technology. The development team is backed by Shailin Dhar and Raleigh Harbour, who have been chosen for active consulting roles given their experience in digital advertising industry.

Technology

  1. adChain uses layer technology such as Transport Layer Security (TLS) to push authentication out of the application layer. This enables adChain registrants to conduct ad commerce in markup formats like RTB, VAST, VPAID, etc. This also allows authentication by the old production-ready softwares. So, new users can save significant onboarding costs which can be as low as a few lines in a webserver config file.
  2. adChain uses bidirectional TLS to authenticate user with the help of certificate signing keys in the Web HTTPS regime. Publishers may either run their own ad servers to retain control of their certificate signing keys or work with vendors who solicit bids and return ad markup. This is mutual authentication wherein the vendors must apply for a listing in the adChain Registry or interface with publisher-controlled signing servers.

Listing & Voting mechanism 

  1. Publishers can get themselves listed on the adChain registry by supplying a domain name & making a specific amount of adToken deposit. This listing is valid only for a specific time period after which it has to be renewed to stay on the whitelist.
  2. A smart contract on the Ethereum blockchain stores the domains of publishers who are listed in the adChain whitelist. This helps in their identification to the clean pool of supply. It is helpful for the advertisers who can verify the website’s authenticity by cross-referencing the adChain smart contract & protect themselves from domain spoofing.
  3. The purpose of adToken is for voting, depositing and challenging. adToken holders poll for the authenticity of a website based on their belief of whether it has bot traffic or human traffic. These votes determine the authenticity of publisher’s website & whether it is admitted or rejected from the adChain Registry’s whitelist.
  4. If a domain is challenged by some token holders to be fraudulent or of low quality & if they win then they are awarded the publisher’s deposit but the losing voting bloc does not receive any tokens.
  5. The adChain Registry runs on smart contracts. This decouples adToken holders from the Cost Per Mile (CPM) incentive model. These adToken holders vote without any prejudice as their incentives are independent of the number of impressions served to registrants.

Features

  1. adChain’s governance model prevents the websites from inflating the figures of the number of impressions that they acquire because it tracks the listed publishers’ activities.
  2. The platform is completely decentralised as all participants are eligible to audit the whitelist. This also maintains transparency of the platform.
  3. The developers can also create their own dApps, and customize or directly use adChain registry’s dApps like the Bot Recognition dApps, which separates the bot generated clicks from human clicks. This increases the functionality and usability of the platform.
  4. Publishers can also generate their reputation score and intelligently block ads using platform’s dApps. The publishers receive payments from advertisers as & when they get cleared impression.
  5. The adChain Registry offers high-quality and zero-cost whitelist for the advertisers’ assessment.

 

#3 - How to Buy and Store adToken?

How to buy adToken / How to buy ADT

adToken is available to trade on exchanges like UpBit, Bittrex, etc. But it can get difficult to get the best price for your transactions. This is where CoinSwitch steps in.

  1. While cryptocurrency exchanges provide you with a platform to buy or sell the adToken cryptocurrency, CoinSwitch, the largest cryptocurrency conversion platform, comes in to help you make the right decision by providing the prices for ADT across multiple exchanges. This way you can choose the best deal for you!
  2. You can also buy, sell and trade over 300 cryptocurrencies for the ADT crypto. It offers interchangeability and unified experience for all cryptocurrencies with a wide offering from all major exchanges.

adToken Storage

ADT can be stored in the following wallets:

- MyEtherWallet

- MetaMask

- adToken Wallet:

- Ledger Wallet

- Trezor

- Ethereum Mist DApp

 

#4 - What is the future of adToken?

Also Read: Complete Analysis of adToken | Live adToken (ADT) Price Charts And Predictions

  1. As of July 2018, its market capitalisation stands at $18.5 million USD .

  2. With the increasing number of publishers & advertisers using the adChain registry, adToken may be set up for a strong run in the markets. Priced at just $0.05 at its launch in July 2017, it touched new highs of $0.2 in January 2018.

Price History

 

Date

Open*

High

Low

Close**

Volume

Market Cap

Jul 01, 2018

0.013572

0.013616

0.012283

0.012884

43,919

8,143,140

Jun 01, 2018

0.030994

0.031422

0.029958

0.030637

64,133

18,596,506

May 01, 2018

0.061441

0.062316

0.056385

0.061681

1,665,480

36,864,496

Apr 01, 2018

0.025748

0.027742

0.022589

0.025600

854,842

15,449,021

 

#5 - How is adToken different from other cryptocurrencies?

  1. adChain registry is the first such cryptocurrency based platform that distinguishes false web traffic from real traffic. So, it has a more extensive list & dApps than its peer BAT.
  2. adChain allows a top-down approach to allow its use by companies of all sizes & allows them to maximise the Return on investment from ads.
  3. The applicants who have been voted to be fraudulent may apply again for listing & are not banned from the platform. This gives them numerous opportunities to modify their portal and does not penalise when application fails.

 

#6 - Should you invest in adToken / invest in ADT?

  1. The platform is targeting a growing advertising industry which wants its ads on websites with real human users & not bots. So, it is valuable for advertisers which implies that the publisher websites would also want themselves to be listed to get more ads & generate more revenue. The currency may seem to have a good long term potential as it is the adchain’s utility token.
  2. The virtuous cycle of regularly renewing listing encourages token holders to keep the supply chain clean of fraudulent domains & also lures new publishers to apply for listings. This cycle can increase adToken’s demand & make its investment in adToken lucrative for investors in the long term.
  3. adToken holders are incentivised to vote for a clean pool of ad supply because with the increase in value of adChain, the price of adToken may also increase which may increase their investment value. This can push for the coin’s mass adoption.
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