The adToken (ADT) is required to use the adChain registry, a smart contract on the Ethereum blockchain. ADT is used to vote, deposit, and challenge entry into the adChain Registry, which stores domain names accredited as non-fraudulent by ADT holders. adToken holders are incentivized to clean up the digital advertising supply chain by voting fraudulent publishers out of the Registry, based on their merits.
According to the website, digital advertising is in a state of peril. Advertisers are losing 16+ BILLION dollars a year to traffic bots and fraud. adToken and the adChain Registry seek to solve this problem.
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