{"id":23667,"date":"2022-09-09T14:56:27","date_gmt":"2022-09-09T09:26:27","guid":{"rendered":"https:\/\/coinswitch.co\/switch\/?p=23667"},"modified":"2022-09-19T18:22:31","modified_gmt":"2022-09-19T12:52:31","slug":"ford-moves-to-the-metaverse","status":"publish","type":"post","link":"https:\/\/coinswitch.co\/switch\/crypto\/ford-moves-to-the-metaverse\/","title":{"rendered":"Ford revs up for drive into the metaverse"},"content":{"rendered":"<p>Reputed car manufacturer Ford Motor Company filed 19 trademarks for its major car brands on 2 September 2022, revealing its metaverse plans. The trademark applications cover virtual SUVs, cars, vans, trucks, and even clothing.<\/p>\n<p>The company intends to create downloadable audio, videos, texts, and artwork featuring its products. According to USPTO\u2019s trademark page, an NFT marketplace is also on Ford\u2019s radar.<\/p>\n<p>Mark Kondoudis\u2014licensed attorney at the USPTO (United State Patent and Trade Office)\u2014broke the news on Twitter. The tweet suggests that most established Ford car brands, including Lincoln, Mustang, Explorer, and Bronco, will get their respective digital avatars.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8\ud83d\udea8FORD is making a big move into the Metaverse!<\/p>\n<p>The company has filed 19 trademark applications for all of its major brands claiming plans for:<br \/> \u25b6\ufe0f Virtual cars, trucks, vans, and clothing<br \/> \u25b6\ufe0f Online stores for NFTs<a href=\"https:\/\/twitter.com\/hashtag\/NFT?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NFT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NFTs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Ford?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Ford<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Mustang?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Mustang<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/F150?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#F150<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Fordtrucks?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Fordtrucks<\/a> <a href=\"https:\/\/t.co\/2JK2Nf9jO7\">pic.twitter.com\/2JK2Nf9jO7<\/a><\/p>\n<p>&mdash; Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1567480586666741760?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 7, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ford\u2019s revelation comes as a surprise as less than a month ago Ford Executive Chairman Bill Ford and CEO Jim Farley announced massive staff cuts from its workforce. The cuts were meant to reduce company expenditure.<\/p>\n<p>The government trademark page reveals that Ford plans to offer a virtual driving experience in the metaverse. Virtual vehicle accessories and clothing are also in the offing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23668 size-large\" src=\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM-1024x596.png\" alt=\"ford trademark\" width=\"800\" height=\"466\" srcset=\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM-1024x596.png 1024w, https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM-300x174.png 300w, https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM-768x447.png 768w, https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM-1536x893.png 1536w, https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-09-at-12.26.23-PM.png 1788w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Online catalog building might also be on Ford\u2019s mind. The 041-Primary Class segment lists online exhibitions using augmented and virtual reality.<\/p>\n<p>Ford isn\u2019t the first company to contemplate a metaverse foray. Car manufacturing stalwarts like Lamborghini and Bentley already have their standalone NFT collections. And Hyundai, Toyota, and Nissan have also been plan on venturing into the virtual arena.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reputed car manufacturer Ford Motor Company filed 19 trademarks for its major car brands on 2 September 2022, revealing its metaverse plans. The trademark applications cover virtual SUVs, cars, vans, trucks, and even clothing. The company intends to create downloadable audio, videos, texts, and artwork featuring its products. According to USPTO\u2019s trademark page, an NFT [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":23670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[460,6530],"tags":[6467,6536],"class_list":["post-23667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto","category-news-2","tag-crypto","tag-news"],"acf":{"json_ld_schema":"\n[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/coinswitch.co\/switch\/us-stocks\/wall-street-jottings\/#FAQPage\",\"headline\":\"Wall Street jottings: A personal, guided tour to investing in US stocks\",\"keywords\":\"Personal Guide, US Investing, \",\"datePublished\":\"2022-07-22T13:28:55+05:30\",\"dateModified\":\"2022-07-22T13:28:55+05:30\",\"dateCreated\":\"2022-07-22T13:28:55+05:30\",\"author\":{\"@type\":\"Person\",\"name\":\"Sunil Paul\",\"description\":\"\",\"url\":\"https:\/\/coinswitch.co\/switch\/author\/sunil-pcoinswitch-co\/\",\"sameAs\":[\"sunilmathewpaul\",\"https:\/\/www.linkedin.com\/in\/sunil-mathew-paul-382302a\/\"],\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98e19e7160d41179bbf77157108dfaf6?s=96&d=mm&r=g\",\"height\":96,\"width\":96}},\"image\":[{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/coinswitch.co\/switch\/us-stocks\/wall-street-jottings\/#primaryimage\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings.jpg\",\"width\":\"1800\",\"height\":\"1080\"},{\"@type\":\"ImageObject\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings-1200x900.jpg\",\"width\":\"1200\",\"height\":\"900\"},{\"@type\":\"ImageObject\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings-1200x675.jpg\",\"width\":\"1200\",\"height\":\"675\"}]}]\n","json_ld_custom_schema":"","youtube_vodeo_url":"","seo":{"title":"","keywords":"","description":"","canonical":""},"blog_banner_image":false,"blog_coin":false,"download_the_app":{"button_value":"","button_url":""},"twitter_card":{"twitter_title":"","twitter_description":"","twitter_link":""},"maturity_tag":"Beginner","post_author":false,"guest_author":false,"hide_toc":true,"key_takeways":false,"select_disclaimer":"Article Default Disclaimer"},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/23667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/comments?post=23667"}],"version-history":[{"count":2,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/23667\/revisions"}],"predecessor-version":[{"id":23714,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/23667\/revisions\/23714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/media\/23670"}],"wp:attachment":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/media?parent=23667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/categories?post=23667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/tags?post=23667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}