{"id":27763,"date":"2022-11-18T15:20:13","date_gmt":"2022-11-18T09:50:13","guid":{"rendered":"https:\/\/coinswitch.co\/switch\/?p=27763"},"modified":"2022-11-18T15:20:13","modified_gmt":"2022-11-18T09:50:13","slug":"adidas-launches-virtual-gear","status":"publish","type":"post","link":"https:\/\/coinswitch.co\/switch\/news\/adidas-launches-virtual-gear\/","title":{"rendered":"Adidas launches \u201cVirtual Gear\u201d"},"content":{"rendered":"<p>Accelerating its metaverse strategy, German sportswear brand Adidas Originals unveils the world\u2019s first blockchain-powered virtual wearables. The wearables called \u201cVirtual Gear\u201d were revealed after a teaser campaign with the brand\u2019s Discord community on 17 November.<\/p>\n<p>Adidas\u2019 studio, Three Stripes, developed the collection to help the brand increase its value and utility.<\/p>\n<p>Speaking about the launch, Adidas Vice President Erika Wykes-Sneyd <a href=\"https:\/\/coingape.com\/adidas-unveils-its-first-nft-collection-yields-11-mln-in-revenue\/\" target=\"_blank\" rel=\"noopener\">said<\/a> that the company intends to \u201cexplore every viable utility, platform, and experience\u201d in the Web 3.0 arena. The launch of the NFT collection accelerates the brand\u2019s drive into the Web 3.0 space.<\/p>\n<p>It also counters the movement of its rival and NFT fashion leader, Nike. The latter recently launched a new Web 3.0 platform called <a href=\"https:\/\/coinswitch.co\/switch\/news\/nike-ups-its-game-launches-web3-platform-for-nfts\/\" target=\"_blank\" rel=\"noopener\">.Swoosh<\/a> to offer Polygon-based NFT products.<\/p>\n<h2>What we know about the virtual wear<\/h2>\n<p>Users can wear the wearables after donning their virtual avatars. The wearables can also be used for NFT profile pictures. In addition, every piece of the gear is interoperable. That means they can be used in other metaverse environments too.<\/p>\n<p>The Virtual Gear consists of 16 pieces that tie together the past and future of Adidas. It includes three limited edition creator-led wearables representing Bored Ape Yacht Club, Gmoney, and PunkComics.<\/p>\n<p>The collection is available for wallet users of existing Phase 2 Capsule NFTs, which were launched in May and airdropped to Into The Metaverse (ITM) NFT holders. To discover which of the unique pieces they have been allocated, holders will have to agree to \u201cburn\u201d their Capsule NFT. The NFTs will be generated on a random basis.<\/p>\n<p>While the wearables are meant to cater to the Capsule NFT collectors, those who don\u2019t hold them can also purchase the new Virtual Gear collection on relevant NFT marketplaces.<\/p>\n<p>Also, community members who own a virtual wearable NFT and a compatible partner collection NFT\u2014like BAYC, MAYC, or Inhabitants\u2014will be able to exchange their NFT for Adidas\u2019 Virtual Gear using a profile picture tool. The tool for this has not yet been integrated, but it will be soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accelerating its metaverse strategy, German sportswear brand Adidas Originals unveils the world\u2019s first blockchain-powered virtual wearables. The wearables called \u201cVirtual Gear\u201d were revealed after a teaser campaign with the brand\u2019s Discord community on 17 November. Adidas\u2019 studio, Three Stripes, developed the collection to help the brand increase its value and utility. Speaking about the launch, [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":27766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[7701],"tags":[6467,6536],"class_list":["post-27763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-crypto","tag-news"],"acf":{"json_ld_schema":"\n[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/coinswitch.co\/switch\/us-stocks\/wall-street-jottings\/#FAQPage\",\"headline\":\"Wall Street jottings: A personal, guided tour to investing in US stocks\",\"keywords\":\"Personal Guide, US Investing, \",\"datePublished\":\"2022-07-22T13:28:55+05:30\",\"dateModified\":\"2022-11-13T20:17:51+05:30\",\"dateCreated\":\"2022-07-22T13:28:55+05:30\",\"author\":{\"@type\":\"Person\",\"name\":\"Akumbenla Jamir\",\"description\":\"\",\"url\":\"https:\/\/coinswitch.co\/switch\/author\/akumbenla\/\",\"sameAs\":[],\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/38aea2873be2850fa7502413626eea19?s=96&d=mm&r=g\",\"height\":96,\"width\":96}},\"image\":[{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/coinswitch.co\/switch\/us-stocks\/wall-street-jottings\/#primaryimage\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings.jpg\",\"width\":\"1800\",\"height\":\"1080\"},{\"@type\":\"ImageObject\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings-1200x900.jpg\",\"width\":\"1200\",\"height\":\"900\"},{\"@type\":\"ImageObject\",\"url\":\"https:\/\/coinswitch.co\/switch\/wp-content\/uploads\/2022\/07\/Wall-Street-Jottings-1200x675.jpg\",\"width\":\"1200\",\"height\":\"675\"}]}]\n","json_ld_custom_schema":"","youtube_vodeo_url":"","seo":{"title":"","keywords":"","description":"","canonical":""},"blog_banner_image":false,"blog_coin":false,"download_the_app":{"button_value":"","button_url":""},"twitter_card":{"twitter_title":"","twitter_description":"","twitter_link":""},"maturity_tag":"","post_author":false,"guest_author":false,"hide_toc":false,"select_disclaimer":"Article Default Disclaimer","key_takeways":false},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/27763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/comments?post=27763"}],"version-history":[{"count":1,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/27763\/revisions"}],"predecessor-version":[{"id":27769,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/posts\/27763\/revisions\/27769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/media\/27766"}],"wp:attachment":[{"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/media?parent=27763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/categories?post=27763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinswitch.co\/switch\/wp-json\/wp\/v2\/tags?post=27763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}