Inside CoinSwitch
16 Dec 2020

CoinSwitch Kuber’s Journey To ONE Million Strong Crypto Users In India

Nisha Ramesh

CoinSwitch Kuber emerged with a mission to make investing – particularly crypto investing much simpler and more accessible.

Today, we are on cloud nine and excited to announce that we have been successful in bringing cryptocurrency as an investment to more than ONE Million Indians.

Thanks to YOU & the bunch of 70+ passionate individuals who have worked relentlessly to make this possible.

Yes, 10,00,000+ users in India have started to invest with us in just six months. 

Once again, a big thank you to all Kuberians out there for placing your trust in us. 

Know that this is just the first step, there is more to come, and we will always have your back by continuing to build a platform that makes YOUR money work harder for YOU. 

CoinSwitch Kuber: Our Back Story & Where It All Began?

CoinSwitch Kuber was launched in June this year after the Supreme court ruled out the RBI’s ban on banking entities to deal with cryptocurrency transactions.

But that is not where it all started;

At the time of launching CoinSwitch Kuber in the Indian market, CoinSwitch was already a three years old platform in the international crypto market. CoinSwitch started in 2017 intending to ease up the crypto to crypto exchange process for users from over 160 countries. 

We launched in India not only because we are based out of India (of course patriotism is a reason too) but to solve an issue back home.

The issue was that though there were existing players in Indian crypto market, most of them just focused on trading cryptocurrencies.

But we believe that:

Crypto is a whole new asset class in itself.

And investing in cryptocurrency must be as flexible and straightforward as ordering food online.

Moreover, Ashish Singhal, our CEO always wanted to make buying & selling crypto so easy that even his mom can buy it. And that has happened and is achieved now with CoinSwitch Kuber.

So we wanted to bring the same experience to all the retail crypto investors of India. 

Why Our Users Love Us

When we launched CoinSwitch Kuber, we wanted to bring a new perspective in the crypto investing space. There were only a few traditional options that people were exposed to, and this was limiting their investment potential. 

Also, we realised that the existing players were catering just to well-off individuals and had overlooked the retail investors. 

Hence, we introduced ourselves as a simple platform for users to trade in cryptocurrencies.

And bam!

The investor base snowballed each day. 

Some of our features that reached the hearts of our users:

  1. Simple UX & UI
  2. Superfast KYC for onboarding
  3. ZERO fees on ₹ deposit, withdrawal and trading.
  4. Minimum investment starting with just ₹100
  5. Seamless post-purchase support

Most importantly, our users TRUST us, and we know how big of a deal it is for us Indian users to trust someone with the money. 

Meet ‘THE’ Team

CoinSwitch Kuber has now grown into 70+ talented crypto-enthusiasts who strive to bring the best user experience for all crypto investors in India.

But the big brains behind this big idea are the three hackers.

Yes, our founders Ashish, Vimal and Govind though having a vast work experience, are proud hackers at heart. Being hackers at heart and highly tech-savvy have enabled them to build CoinSwitch Kuber’s systems efficiently.

Even CoinSwitch was initially a hack that they developed to get the best price for crypto, and then further took it to the general masses for their benefit. 

Where NEXT Are We Headed?

But this does not end here.

Our journey has just begun, and we will continue to strive hard for the mission of making ‘Making Investment Equal for all’’ in India.

We are looking forward to adding more features, collaborations and many other milestones on our journey of bringing cryptocurrencies to YOU. CoinSwitch team is continuously in pursuit of ways to improve our user experience.

We will soon be introducing the best pre-purchase and post-purchase experience to our users by implementing features like social trading, paper trading, limit orders, price alerts and much more.

Not only that:

We aim to become a one-stop investment platform for people across India. With crypto as our first step, we are hoping you could explore other investment avenues with CoinSwitch Kuber app.

We are proud to be working towards bringing cryptocurrencies to the limelight and will continue to do so. And we believe that not only CoinSwitch Kuber but also cryptocurrencies as an asset class will continue to healthy growth in future. 

Would You Also Like to Hop on the Kuber Train?

Well sure, we warmly welcome you to be a part of our community.

All you have to do is download the CoinSwitch Kuber App (iOS & Android). Complete the KYC in less than 7 minutes, and you are good to start. 

So, come and celebrate with us on CLOUD NINE !!

[su_note] KuberVerse is an educational initiative. Anything expressed here directly or indirectly is not investment advice. And we ask you to do your own research before investing. [/su_note]

Disclaimer : Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. The information provided in this post is not to be considered as investment/financial advice from CoinSwitch. Any action taken upon the information shall be at user's own risk.


Nisha Ramesh

Content Writer

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