Inside CoinSwitch
8 Mar 2022

Women in Crypto: BUIDLing a Future


Equitable access to finance is the central tenet of CoinSwitch. And we believe crypto technology has the power to effect this change — breaking down the gender, geographic, and class barriers.

That’s what Making Money Equal for All is about. To make Crypto accessible for everyone – not just the specialists.

But it would be remiss to say we have got it all covered. Today, 15% of our registered users are women. There is plenty of room to grow. A diverse and inclusive workforce is therefore essential to build a product that serves the kaleidoscope India is.

As a leader in the crypto industry in India, we also bear a great responsibility in nurturing leaders of tomorrow. Because the stakes are high: Web3.0 is the future of the internet. But if it isn’t equitable, it will not be sustainable.

This isn’t just good ethos, but also good business. Research has shown that companies with the greatest gender diversity generated about 34% of their revenues from innovative products and services.

At CoinSwitch, we want the incredible women building this company to be the leaders of tomorrow. Each of them could be at different timelines, but very much on this journey.

This Women’s Day, we highlight the journey of five such BUIDlers — the first women in their teams — and what we learned from them.

Trust = Empowerment

Swati Brahma is the multitasker that makes us all look like amateurs. She joined CoinSwitch in April 2018 when the company was just four employees old. She is also CoinSwitch’s first woman employee. Back then, Swati says, she moonlighted as the content writer to support staff to the marketer.

“I didn’t have much idea about crypto then,” she said. “And I had some apprehensions as I was moving from a steady job to a young startup, but our founders instilled confidence in us”.

CoinSwitch has grown since — we are 500-plus employees strong. So has Swati: She is a Customer Experience Analyst with the Operations team. But, in her words, one thing has stayed unchanged throughout: The trust the management has placed in her. “At CoinSwitch, there is no micromanagement. The employees are trusted, even for critical decision-making,” she said.

Ownership > Hierarchy

Dinshaw Kothari was building on blockchain before the blokes discovered it. Previously a blockchain developer at one of India’s largest IT services companies, she was the first woman in CoinSwitch’s engineering team, joining the rocket ship in December 2020.

“At CoinSwitch, just the scale of things excites me. When I joined, we were celebrating 1 million users. And today, within a couple of months, we’ve touched 15 million,” Dinshaw said.

There is also a greater sense of ownership, she said. “In traditional companies, work is distributed and delegated across several departments. There is a rigid hierarchy. So the developer will never know the perspective of the client.”

With CoinSwitch, she gets to use the product being built. “There is a clarity of vision. We know why we are doing and what we are doing… and this leads to personal growth”

Flexibility = Progress

Monica Reddy makes data do the modeling. A computer science graduate, she got her foot in the door through an internship before joining CoinSwitch full-time as a Data Analyst in 2019.

“My idea of a work culture was very different from what I found here. People were friendly and fun to work with,” she recalls. “I was younger than other colleagues, but my opinions were heard and the feedback was constructive.”

The support had allayed her concerns as a fresher. “I wasn’t sure if I should be a developer after my graduation … I wasn’t a very good coder. But I was able to shift to data analysis and learn the ropes.”

Leadership = Transformation

Farheen Shaikh is a writer who found her voice. “My journey at CoinSwitch has shaped my personality. When I joined, I barely spoke; I was an introvert just out of college. But my responsibilities pushed me to be more expressive. Now, if I have a thought, I put it forward,” she said.

An Associate Content Writer, Farheen, 21, says age, gender, and other identities have little to no relevance in the Crypto industry. “Crypto is a new industry. Thus, it is much easier for the younger generation, particularly Gen Z, to enter the space,” she said.

Role models in the office, too, helped. “There were several women to look up to in the team. All my immediate managers were women. The leadership was certainly a motivating factor for me.”

Curiosity = Rewards

Guntaas Kaur Lotay is people’s person at CoinSwitch. A Human Resource Associate, she joined the company in December 2020.

“I joined just out of college, but got the opportunity to directly work with CXO’s. This helped me grow personally and professionally… I could even ask the simplest of the questions like what HODL stands for.”

Being part of the fintech space also helped her be financially independent, she says. “It is a new industry that is easy to enter. Only a little bit of curiosity and spark to dig a bit deeper is all it needs to enter crypto.”

Disclaimer : Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. The information provided in this post is not to be considered as investment/financial advice from CoinSwitch. Any action taken upon the information shall be at user's own risk.



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