Following Nubank and MercadoLibre, a Brazilian brokerage firm has launched another crypto trading platform XTAGE in Brazil. The platform by XP Inc. could potentially bring 3.6 million users into the crypto market.
Brazil crypto platform snapshot at launch
| Platform | Company | Crypto access highlighted | Notable detail |
| XTAGE | XP Inc. | BTC and ETH | Built using Nasdaq technology and integrated into XP’s app |
| Nubank Crypto | Nubank | Popular retail crypto access | Backed by one of Brazil’s largest digital banking brands |
| MercadoPago Crypto | MercadoLibre / MercadoPago | Crypto access via fintech ecosystem | Benefits from MercadoLibre’s large payments user base |
Why Brazil matters for crypto adoption
Brazil has become one of Latin America’s most closely watched crypto markets because large financial and fintech platforms can bring digital assets to mainstream users quickly. When major players such as XP, Nubank, and MercadoPago add crypto features, they lower the barrier to entry for first-time investors by adding crypto access inside familiar apps.
The Nasdaq Exchange Twitter account announced the news on 15 August. XTAGE is built on technology from Nasdaq—a leading global technology company serving the capital markets and other industries.
The new platform can be used to trade two cryptos, Bitcoin (BTC) and Ethereum (ETH), for now. However, the firm told Cointelegraph in May that in the future, it intended to support other digital assets and products based on crypto assets.
XTAGE is fully integrated into the XP ecosystem, allowing users to make crypto trades on its existing app. However, in a July interview, XP’s director of financial products, Lucas Rabechini told Reuters that only clients with an investment profile suitable for such operations would be allowed on the platform.
Brazil has emerged as a hot spot for the crypto industry in recent years. XP will be competing with popular players like Nubank, the largest digital bank in Brazil and Latin America, and MercadoPago, the fintech arm of MercadoLibre.
FAQ
What is XTAGE?
XTAGE is a crypto trading platform launched in Brazil by XP Inc. It was introduced as part of XP’s broader investment ecosystem and initially supported Bitcoin and Ethereum trading.
Which cryptocurrencies were available on XTAGE at launch?
At launch, XTAGE supported Bitcoin (BTC) and Ethereum (ETH). XP also said more digital assets and crypto-based products could be added later.
Why is XP’s crypto launch important for Brazil?
XP’s launch matters because it could expand crypto access to millions of existing investment users in Brazil. It also points to growing competition among major Brazilian financial platforms offering crypto services.
