Your NFT experience just got an upgrade. South Korean electronics major LG is bringing the NFT experience out from mobile and computer devices direct to your TV. The company has announced the launch of a new NFT marketplace, dubbed “LG Art Labs” that will allow users to buy, sell, and trade NFTs directly from their LG smart TVs.
Initially, the feature will only be available to LG television owners in the US who use the WebOS 5.0 smart TV platform. What’s more, the marketplace will be directly accessible from the home screen.
“LG Art Lab is designed to allow millions of users in the US to easily access and display NFTs, without having to interact with code or directly with a blockchain themselves,” Chris Jo, senior vice president and head of platform business, told TechCrunch in an interview.
All the transactions on LG’s NFT marketplace will be handled via Wallypto, LG’s in-app crypto wallet designed for LG smartphones, which was developed by Hedera Network last September.
The marketplace offers a Drops feature that profiles artists and displays previews of their artworks. It would also give notifications to help users acquire airdropped NFTs, ensuring that users don’t miss out on such opportunities.
Lower transaction costs are also a big draw as Hedera will allow users to transact NFTs for less than $0.0001 cents per transaction unlike other NFT marketplace on public blockchains that charge high gas fees.
On another note, Samsung is also devising a new NFT marketplace for Samsung TV owners in partnership with NFT marketplace Nifty Gateway.