Indian Stocks Beginner

What is the 7/10 rule in investing?

7/10 investing rule

We have all heard about the famed 60-40 equity-bond investment mix followed by many Amercian investors as a rule of thumb. This blog post will discuss the 7/10 rule in investing, which is a mathematical indicator that focuses on the time frame of investment and the interest rate.

It’s important to remember that the 7/10 rule is only a broad investment indicator. Therefore, you should seek financial advice before making any investment decision.

Understand the 7/10 rule in investing

The 7/10 rule in investing is a straightforward method to calculate the fair value of a company’s stock. The rule states that a company’s stock price should either be seven times its earnings before interest, taxes, depreciation, and amortization (EBITDA) or 10 times its operating earnings per share.

To apply the 7/10 rule, first determine the company’s operating earnings per share or EBITDA. Multiply that figure by either 7 or 10, depending on the version of the rule used. It gives you an estimated fair value for the stock.

It’s crucial to note that the 7/10 rule is just a broad guideline. However, this should not be relied upon as the only basis for making investment decisions. It would help if you also considered other factors, such as the company’s growth potential, competitiveness, and market condition. The formula serves as a starting point for more in-depth valuation techniques.

Definition and explanation of the 7/10 rule

In other words, the 7/10 rule is a time and interest-based investment rule. For example, you invest ₹100 at 10%, it will take 7 years for it to touch ₹200. Here, 7 is the time and 10% is the interest rate.

How to use the 7/10 rule for investment planning

Here’s how you can use the 7/10 rule for your investment planning:

  • Evaluate your financial goals and risk tolerance: When using the 7/10 rule, remember your financial goals and risk tolerance.
  • Rebalance your portfolio: Set the appropriate asset allocation based on your age, financial goals, and risk. However, keep your portfolio consistent with your investment plan. You need to review and rebalance your portfolio regularly.

Advantages and limitations of the 7/10 rule in investing

The 7/10 rule is a widely-used method for estimating the fair value of a company’s stock. Before applying it to your investment decisions, you should understand its benefits and drawbacks. Here is a list of perks of the 7/10 rule.

Simplicity: The 7/10 rule is simple to understand and apply, making it accessible for new investors.

Quick evaluation: The rule offers a quick and preliminary evaluation of a company’s fair value, allowing for fast decision-making in changing markets.

Consistency: The straightforward formula eliminates subjectivity and bias from investment decisions, providing a reliable way to value companies.

Now, let’s consider some of its limitations.

Lack of accuracy: The 7/10 rule estimates a stock’s fair value, which may only sometimes reflect its true worth.

Ignores vital factors: The rule does not consider crucial factors such as a company’s growth potential, market position, and competition.

Reliance on historical data: The rule relies on historical data like earnings and revenue, which may not accurately predict a company’s future.

One-size-fits-all approach: The 7/10 rule uses a generic formula for all companies, regardless of their business model, which may only sometimes be appropriate.

Alternatives to the rule

Some of the alternatives to the 7/10 rule are the following.

The 80/20 rule: The strategy recommends investing 80% in equities and 20% in bonds, making it a more aggressive approach for younger investors with a high-risk tolerance and long investment horizons.

The 60/40 rule: The strategy divides portfolios into 60% stocks and 40% bonds, offering a more cautious approach for senior investors or those near retirement.

Target-Date Funds: These mutual funds automatically adjust asset allocation based on your estimated retirement date and move to more conservative investments like bonds as you approach retirement.

Customized asset allocation: If you work with a financial advisor, you can identify the best asset allocation based on your financial objectives, risk tolerance, and investment horizon.

Alternative investments: Some investors diversify their holdings with assets such as real estate or hedge funds.


The best investment strategy for you will depend on your financial condition and goals. It’s crucial to keep in mind that these are just examples. You should consult a financial advisor before making any investment decisions. The 7/10 rule is a quick and straightforward way to evaluate the fair value of a stock, but it should not be used as the sole method. Instead, you should use it in combination with other investment strategies.


What is the 70% rule in stocks?

The 70% rule in stocks is a guideline used by some traders to determine the appropriate profit-taking point. It suggests selling a stock when it has appreciated by 70% from the purchase price to lock in gains.

What is 10,5,3 rule of investment?

The 10, 5, 3 rule. This is the expected long-term return from equities 10%, bonds 5%, and cash 3%.

What is 15-15-15 investment rules?

The rule follows a series of three 15s to help investors get 7-figure returns. As per the rule, if you invest ₹15000 per month for 15 years in a fund scheme that offers a 15% interest annually, you can gather ₹1 crore at the end of tenure.

Disclaimer: Risk is fundamental to the investment process in Indian stocks. Any discussion of securities in this article should not be considered a recommendation to buy or sell any security. The facts provided are for informational purposes only and should not be considered investment/financial advice from CoinSwitch.

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