Storied sports league Professional Golfers’ Association of America (PGA TOUR) has partnered with non-fungible token (NFT) marketplace Autograph to launch a golf-based NFT platform in 2023. The deal would run through 2027, during which golf-inspired NFTs will be created.
By launching NFTs, the PGA hopes to engage fans better and bring them closer to the game and their favorite players.
The NFTs will be created from the PGA’s archive of videos and player data, and the proceeds from the sale of the NFTs will go to the players, according to a report from Sportico. Once launched, golf fans will be able to purchase digital material featuring their favorite players and moments from the past as well as the current FedExCup Season.
Autograph is a Web 3.0 brand co-founded by US football quarterback Tom Brady and has golf whiz Tiger Woods serving as a board adviser. Other notable personalities associated with Autograph include gymnast Simone Biles, skateboarder Tony Hawk, National Football League quarterback Justin Herbert, and tennis champion Naomi Osaka.
While the PGA’s venture is the first foray from the field of golf into the Web 3.0 space, several other sporting leagues already have a presence. Major sporting leagues in the NFT space include the National Football League (NFL) and National Basketball Association (NBA), both of which have signed up with Dapper Labs, and Major League Baseball (MLB), which has partnered with Candy Digital.