The Basic Attention Token (BAT) is a brand-new token in the digital advertising industry. Through an open platform, it allows publishers, advertisers, and users to benefit mutually.
According to their website, ‘The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads’.
Brendan Eich, who co-founded Mozilla and Firefox, created the Basic Attention Token (BAT) to improve the capability and security of digital advertising through the use of blockchain technology.
It claims to be the first crypto application to have over 1 million users. The platform has created 12 million wallets and carried out $382.2 million in on-chain transaction volume. Moreover, over 1 million creators are on board.
BAT is a utility token and not a digital currency. Here are some uses of BAT:
One can use BATs to use various services on the platform, including viewing premium content.
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The Basic Attention Token is the new token for the digital advertising industry.
150 Cr. BAT
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