Big brands keep furthering their Web 3.0 vision at every chance, and Coca-Cola is no different. On August 7, 2022 (International Friendship Day), the company revealed airdropping exclusive digital collectibles to each of its fans who have been a part of its metaverse journey through the past year.
Inspired by bubbles
The brand-new digital collectible is inspired by the bubbles floating inside a Coke bottle. As announced by Coca-Cola, the airdrop happened on 30 July 2022, with Polygon as the host chain. Created by Tafi—an avatar firm—the collectibles are meant to celebrate the spirit of Friendship.
However, it was only yesterday that Polygon Studios tweeted about the fun aspect of these collectibles.
According to the tweet, the digital collectibles launched by Coca-Cola are generative, first-of-their-kind, and entirely sharable. Each exclusive NFT will have a share-to-reveal feature, urging recipients to maximize sharing to get a glimpse of the art.
It is to be noted that Tafi has previously collaborated with Coca-Cola to release Pride-themed digital collectibles on June 30, 2022.
With the latest release, Coca-Cola plans on building its virtual ecosystem better. The sharable nature of the new NFTs is also expected to expand the brand’s fan community by making more people explore the open blockchain.
Pratik Thakar of Coca-Cola believes that the new NFT airdrop on Polygon is a milestone opportunity for celebrating and thanking fans who participated in the company’s metaverse journey.
The company has also mentioned that as the virtual community keeps growing, the collectible owners will get access to perks, rewards, early access to product launches, gaming events, and more.
FAQs
What is the use of NFT airdrop?
Participants need to exercise caution and verify the legitimacy of NFT airdrops, as there have been scams and fraudulent activities in the crypto space. Users should only participate in airdrops from reputable projects and be aware of the terms and conditions associated with the distribution.
What is an example of an NFT airdrop?
Remember, real examples will depend on the current happenings in the blockchain space, and new projects and airdrops are continually emerging. Always verify the legitimacy of a project and its airdrop before participating, and be cautious of potential scams. Check the official channels and announcements of the project to ensure the information is accurate and up-to-date.
What is the difference between NFT and airdrop?
Nature: NFTs refer to unique digital tokens representing ownership of digital assets, while airdrops involve the free distribution of tokens or assets to a targeted audience.
Purpose: NFTs primarily serve as a means of representing ownership or authenticity of digital content, whereas airdrops are a marketing tactic to promote and distribute tokens for various purposes, such as community building or project promotion.
Usage: NFTs are used to tokenize and represent ownership of digital or physical assets, while airdrops are used to distribute tokens, often as a promotional or community-building activity.
What are the 2 types of NFT?
These two standards, ERC-721 and ERC-1155, exemplify how NFTs are implemented on the Ethereum blockchain. Other blockchain platforms may have their standards for NFTs, but ERC-721 and ERC-1155 are widely adopted and recognized within the Ethereum ecosystem.
