Just days before the start of the FIFA world cup 2022 in Qatar, Cristiano Ronaldo has decided to drop a bunch of Non-Fungible Tokens (NFTs) into the market in collaboration with crypto platform Binance. The first few NFTs from the Ronaldo-themed collection will go public on 18 November 2022.
The NFTs will feature seven animated statues on four different rarity levels including Super Super Rare (SSR), Sure Rare (SR), Rare (R), and Normal (N). Each category will depict iconic moments of Ronaldo’s professional and personal life.
Binance and the soccer legend have entered into multiyear partnership deal, according to Watcher Guru. The partnership comes as a bit of a surprise given the fact that the platform has expressed some skeptcism about celebrities endorsing crypto. In fact, Binance even put out an ad featuring Jimmy Butler to that effect just before the Super Bowl this year.
The entry of renowned footballer into the world of Web 3.0 has managed to generate a lot of excitement so far. The move transfers some of Ronaldo’s influence from the world of soccer to the NFT arena.
With FIFA just around the corner, brands are making every attempt to create a dent in the NFT marketplace. The NFT space is of particular interest because it increases brand visibility. Budweiser and VISA are some of the companies to launch new NFTs ahead of the tournament.
Many popular soccer clubs, like FC Barcelona, too, have been seeing NFTs as a profitable venture in recent times.
In the context of the launch, Ronaldo has issued a statement emphasizing his belief that NFTs have played a big part in his success and have helped create something memorable and unique for fans. NFTs capture the passion of the game and help reward fans for their years of support, he added.
A variety of benefits for holders accompany the NFTs. Mystery boxes, entry into giveaways, and a personal message from Ronaldo are among the benefits up for grabs.