Pop culture and lifestyle brand Funko Inc. (FNKO) is back with another non-fungible token (NFT). The company, best known for its bobblehead collectibles, is collaborating with Warner Brothers to launch a new NFT collection based on DC Comics.
The new collectible is a “phygital” bundle—a portmanteau word combining physical and digital— includes both printed and digital forms. The collectible contains a printed comic book cover from DC Comics’ The Brave and the Bold as well as an NFT which is redeemable online.
The collectibles will be exclusively available for sale at Walmart Collector Con, starting 7 October. The 30,000-unit collection will include the Digital Pop! NFT and the physical copy of the cover.
DC lovers and collectors can purchase this limited edition as a physical item and automatically receive its digital counterpart. All they have to do is connect their crypto wallet and claim the NFT online. The phygital NFTs are minted on the World Asset eXchange blockchain (WAX)—an NFT ecosystem that supports 60 million NFTs and 30,000 dApps.
Funko not new to NFTs
Funko’s foray into the NFT space began with the company acquiring a majority stake in NFT firm TokenWave in April 2021. In August 2021, the company started its digital asset extension with its Teenage Mutant Ninja Turtles collection, which allowed users to purchase both figurines and NFTs. Funko has since collaborated with several major companies to launch digital and physical versions. Recently, it partnered with the entertainment giant Paramount Global to release an NFT collection based on the Avatar Legends universe.
Funko chief executive Andrew Perlmutter said the company “wanted to expand our NFT business to physical and digital retailers.”