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Highstreet (HIGH) is a commerce-focused, play-to-earn metaverse that blends gaming, virtual reality (VR), and real-world shopping. Built on Ethereum and BNB Chain, it enables users to explore a virtual world where digital and physical products converge. The platform allows players to purchase “phygital” items, bridging the gap between online gaming and tangible retail experiences.
Highstreet (HIGH) was co-founded by Travis Wu and Jenny Guo, who originally founded the VR retail enhancement company LumiereVR.
• HIGH token: The HIGH token, an ERC-20 token, is used for governance, purchasing premium assets like virtual real estate and cosmetics, and staking
• Dual-token: The platform utilizes two tokens, HIGH and StreetCreds, an in-game currency earned through gameplay, used for everyday items like weapons and consumables.
• Phygital commerce: Highstreet integrates physical and digital shopping by offering “phygital” products, items that exist both as NFTs in the metaverse and as tangible goods redeemable in the real world.
• Cross-chain compatibility: Highstreet operates on both Ethereum and BNB Chain, providing users with flexibility and access to different blockchain ecosystems
Highstreet’s unique integration of virtual reality, e-commerce, and gaming through a dual-token system positions it at the intersection of emerging Web3 trends. Its innovative approach and alignment with current digital trends offer promising prospects. HIGH ranks #553 in the overall crypto ranking, with a market cap of $51.09M, as of 15 May 2025. The price of the HIGH token is forecast to reach $ 2.43 by 2030.
You can buy HIGH from crypto platforms like CoinSwitch.
• HIGH can be traded on crypto platforms like CoinSwitch.
• It can be used to purchase in-game items and even real-life products through in-game items.
• Token holders can participate in decision-making processes.
• Users can stake HIGH tokens to earn staking rewards.
• Highstreet uniquely blends physical and digital commerce by allowing users to purchase “phygital” products.
• Highstreet is built with VR support and is accessible via web browsers and VR headsets.
• It features a dual-token ecosystem with HIGH and StreetCreds.
• HIGH is subject to market volatility like all cryptos.
• Only 42% of the total HIGH token supply is currently in circulation, which could lead to inflationary pressures as more tokens are released into the market.
• Highstreet faces competition from other metaverse platforms and blockchain-based games.
• Start investing in HIGH with just ₹100.
• CoinSwitch provides a seamless and intuitive trading experience for users.
• Easily manage your transactions and portfolio on the app.
Highstreet (HIGH) held its Initial Coin Offering (ICO) and related fundraising events between late 2021 and early 2022, raising about $11.45 million across multiple rounds. The private round raised $9.85 million at a token price of $0.30, while the public sale (IDO) brought in $1.5 million with tokens priced at $1.00 each. Key investors included Binance Labs (now YZi Labs), Animoca Brands, HTX Ventures (formerly Huobi Ventures), Mechanism Capital, and Morningstar Ventures.
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1. What is Highstreet (HIGH)?
Highstreet is a play-to-earn metaverse that merges gaming, virtual reality, and e-commerce, enabling users to explore a virtual world where digital and real-world products coexist. Players can purchase “phygital” items, virtual NFTs that can be redeemed for physical goods.
2. What makes Highstreet (HIGH) unique?
Highstreet introduces “phygital commerce,” a concept where in-game NFT items can be exchanged for real-life products. It also uses a dual-token system (HIGH and StreetCreds) and supports cross-chain functionality across Ethereum and BNB Chain.
3. How can I use the HIGH token?
The HIGH token is used for buying premium assets in the game, like virtual land, staking for rewards, and participating in governance decisions. It can also be traded on platforms like CoinSwitch.
4. Is Highstreet (HIGH) a good investment?
Highstreet is considered promising due to its innovative blend of VR, gaming, and real-world shopping. With backing from major investors and growing adoption of metaverse concepts, it holds potential, but like all crypto, it is subject to market risks.
Highlight
Highstreet (HIGH) introduces a market where in-game items can be redeemed for real-life products.
HIGH Price Today
HIGH Price
₹2.795
Price Change 24h
0.07%
Price Change 7d
6.49%
Market Rank
#1565
Market Cap
₹20 Cr.
Trade Vol 24h
₹1 Cr
Circulating Supply
₹10 Cr. HIGH
Trading Activity
82% Buy18% Sell
Disclaimer : Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. The information provided in this post is not to be considered as investment/financial advice from CoinSwitch. Any action taken upon the information shall be at user's own risk.