Highstreet (HIGH) is a commerce-focused, play-to-earn metaverse that blends gaming, virtual reality (VR), and real-world shopping. Built on Ethereum and BNB Chain, it enables users to explore a virtual world where digital and physical products converge. The platform allows players to purchase “phygital” items, bridging the gap between online gaming and tangible retail experiences. 

Highstreet (HIGH) was co-founded by Travis Wu and Jenny Guo, who originally founded the VR retail enhancement company LumiereVR.

• HIGH token: The HIGH token, an ERC-20 token, is used for governance, purchasing premium assets like virtual real estate and cosmetics, and staking

• Dual-token: The platform utilizes two tokens, HIGH and StreetCreds, an in-game currency earned through gameplay, used for everyday items like weapons and consumables. 

• Phygital commerce: Highstreet integrates physical and digital shopping by offering “phygital” products, items that exist both as NFTs in the metaverse and as tangible goods redeemable in the real world. 

• Cross-chain compatibility: Highstreet operates on both Ethereum and BNB Chain, providing users with flexibility and access to different blockchain ecosystems

Highstreet’s unique integration of virtual reality, e-commerce, and gaming through a dual-token system positions it at the intersection of emerging Web3 trends. Its innovative approach and alignment with current digital trends offer promising prospects. HIGH ranks #553 in the overall crypto ranking, with a market cap of $51.09M, as of 15 May 2025. The price of the HIGH token is forecast to reach $ 2.43 by 2030.

You can buy HIGH from crypto platforms like CoinSwitch.

• HIGH can be traded on crypto platforms like CoinSwitch. 

• It can be used to purchase in-game items and even real-life products through in-game items.

• Token holders can participate in decision-making processes.

• Users can stake HIGH tokens to earn staking rewards.

• Highstreet uniquely blends physical and digital commerce by allowing users to purchase “phygital” products.

• Highstreet is built with VR support and is accessible via web browsers and VR headsets.

• It features a dual-token ecosystem with HIGH and StreetCreds.

• HIGH is subject to market volatility like all cryptos.

• Only 42% of the total HIGH token supply is currently in circulation, which could lead to inflationary pressures as more tokens are released into the market.

• Highstreet faces competition from other metaverse platforms and blockchain-based games.

• Start investing in HIGH with just ₹100.

• CoinSwitch provides a seamless and intuitive trading experience for users.

• Easily manage your transactions and portfolio on the app.

Highstreet (HIGH) held its Initial Coin Offering (ICO) and related fundraising events between late 2021 and early 2022, raising about $11.45 million across multiple rounds. The private round raised $9.85 million at a token price of $0.30, while the public sale (IDO) brought in $1.5 million with tokens priced at $1.00 each. Key investors included Binance Labs (now YZi Labs), Animoca Brands, HTX Ventures (formerly Huobi Ventures), Mechanism Capital, and Morningstar Ventures.