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Verasity is a blockchain-based platform designed to enhance transparency and trust in digital advertising and video content monetization. It aims to combat ad fraud and reward genuine user engagement through its patented Proof of View (PoV) technology, which verifies the authenticity of video views and ensures that advertisers pay only for legitimate interactions. It is fueled by its native token, VRA, which has several utilities within the platform.
Verasity (VRA) was founded by RJ Mark, an entrepreneur with a background in software development. He is currently the CEO of Verasity.
• VRA token: VRA, the native token of Verasity, fuels the platform. It is an ERC-777 utility token with several utilities across the Verasity ecosystem, such as funding ad campaigns via VeraViews, making payments with VeraPay, and staking.
• Proof of View (PoV) technology: Verasity uses a unique consensus mechanism called PoV to verify real human video views. It helps eliminate ad fraud and ensures advertisers only pay for genuine engagement.
• Deflationary model: Verasity conducts regular token buybacks and burns to reduce the circulating supply, boosting token value over time.
• Non-mineable token: VRA cannot be mined, but users can earn it through staking or participating in platform activities.
Verasity’s focus on solving ad fraud through its patented Proof of View (PoV) technology makes it a unique player in the Web 3.0 space. Operating within the growing digital advertising and esports industries, Verasity offers real-world utility through its VeraViews ad stack, VeraPay payment system, and VeraWallet. Its deflationary token model, staking rewards, and active development roadmap further strengthen its appeal. While it faces competition and adoption challenges, VRA’s clear use case and working platform position it as a noteworthy project in the blockchain-based ad-tech space.
You can buy VRA from crypto platforms like CoinSwitch.
• VRA can be traded on crypto platforms like CoinSwitch.
• The token facilitates payment of all services within the Verasity platform.
• VRA can be used to fund ad campaigns and incentivize viewers to engage with their content.
• Users can stake VRA and earn passive income through the platform.
• Uses innovative anti-fraud tech, Proof of View (PoV) technology to combat ad fraud and verify real user engagement.
• Powers a working ad-tech stack, VeraViews, with partners and clients in the digital advertising space.
• The VRA token has real-world utilities and is used for staking, payments, ad campaign funding, and within the VeraWallet.
• VRA is subject to market volatility like all cryptos.
• Being an ERC-777 token, it can be affected by high Ethereum gas fees.
• Faces competition from other blockchain ad-tech platforms and established giants like Google Ads.
• Start investing in VRA with just ₹100.
• CoinSwitch provides a seamless and intuitive trading experience for users.
• Easily manage your transactions and portfolio on the app.
Verasity (VRA) conducted its Initial Coin Offering (ICO) between May 21 and September 11, 2018, raising approximately $19.15 million. The tokens were priced at $0.0075 each during the sale, which was held on the Ethereum blockchain. The ICO attracted investments from entities like Alphabit Fund and Crypto Valley Association. The funds were allocated to develop Verasity’s Proof of View technology and expand its rewarded video platform.
Highlight
Verasity, built on the Ethereum blockchain, is designed to benefit viewers and publishers by supporting engagement and fair advertising practices.
Disclaimer : Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. The information provided in this post is not to be considered as investment/financial advice from CoinSwitch. Any action taken upon the information shall be at user's own risk.
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