Advertising may drive revenues for most internet businesses, but it’s also notoriously stuck to its age-old model ever since the birth of the internet. Advertisers pay publishers to show ads and pay based on the visibility. This has naturally led to a cat and mouse game of tracking users and their habits to show them the most relevant ads. BAT wants to change this.
BAT, or the Basic Attention Token, wants you, the user, to be paid for the ads they watch. In our current internet model, money changes hands between the advertiser and publishers only, leaving the users to gain nothing from being subjected to millions of ads. But that’s where BAT steps in.
BAT or Basic Attention Token are currency tokens that make use of the Ethereum blockchain technology and a Brave browser (a specialized web browser) as a platform to attain different advertising services.
Founded by the co-founder of Mozilla and Firefox, and JavaScript’s creator - Brendan Eich, BAT has been designed to be traded amongst users, advertisers, and publishers etc.
Its primary goal is to improve the competence of the digital advertising industry. In simple words:
That’s right. You, as a user, would be paid for the ads you watch.
The BAT token is an ERC20 token - which means it is powered by the Ethereum network and can be stored on all Ethereum supported wallets. These wallets include MyEtherWallet, a Ledger wallet, or even a Trezor - all of which you can use when buying from CoinSwitch - which aggregates all the exchanges that support BAT trading.
The BAT cryptocurrency can be purchased by:
Like any other cryptocurrency, the BAT coin can be stored in wallets (hot or cold storages). Storing your assets cryptocurrency exchanges, as any crypto enthusiast would tell you, is a bad idea. It’s always better to store your assets in your own private wallet.
With CoinSwitch,best cryptocurrency trading platform you do not rely on a separate wallet from the exchange to store your BAT coins. Instead, all transactions happen to and from your own personal private wallets benefits of which we’ve spoken about here earlier. CoinSwitch also aggregates prices from all major exchanges at one place, making it easier for you to make the most lucrative trade!
BAT opened at a price of $0.16 in June 2017, and quickly rose to a price of $0.8 in just 6 months - delivering its investors a five-fold return in that period.
During the market that followed later in 2018, the price dove down to below $0.2 before stabilizing around the $0.3-0.4 mark in the months that followed.
|
Date |
Open |
High |
Low |
Close |
Volume |
Market Cap |
|
Jun 01, 2018 |
0.277993 |
0.28036 |
0.268894 |
0.27838 |
1,844,110 |
277,993,000 |
|
Apr 1, 2018 |
0.195568 |
0.197938 |
0.174754 |
0.186136 |
4,474,620 |
195,568,000 |
|
Feb 01, 2018 |
0.519383 |
0.530553 |
0.422669 |
0.462054 |
13,799,300 |
519,383,000 |
|
Dec 01, 2017 |
0.159462 |
0.1788 |
0.154044 |
0.176916 |
3,118,700 |
159,462,000 |
|
Oct 01, 2017 |
0.246144 |
0.258949 |
0.244727 |
0.255647 |
2,773,310 |
246,144,000 |
|
Aug 01, 2017 |
0.104245 |
0.128921 |
0.10002 |
0.120664 |
2,482,780 |
104,245,000 |
|
Jun 01, 2017 |
0.16823 |
0.175339 |
0.146197 |
0.171036 |
4,373,940 |
- |
According to CoinMarketCap, BAT is ranked as the 50th largest cryptocurrency. This is because it proves to be advantageous since it can be traded amongst large cryptocurrency exchanges like Binance, BigONE, Bittrex, Radar Relay, Bancor Network etc.
Unlike every other crypto coin, the BAT coin completely focuses on its Brave browser:
BAT technology has a very serious potential to restructure the gigantic lucrative advertising space whilst improving on many its inefficiencies. As of June 2018, the price of a BAT token is $0.52 USD and its total market capitalization around approximately up to $518 million USD.
Without a doubt, BAT and its Brave browsers seem to have great potential to rise higher in the future, above its current ranking. Moreover, with fast building technology, digital advertising, and other online media publishing platforms are transforming at high rates. This means that BAT can be considered as a safe, yet seize-able long term investment opportunity.
Support for the Basic Attention Token is immense, with many big names in the industry officially supporting the token.
BAT’s future potential
According to BAT’s white paper, the Basic Attention Token’s launch (May 31st, 2017) had aimed to raise up to $24 million USD. However, the total BAT distribution that is available to the public 1 billion BATS.
Since BAT is an ERC20 token and still heavily traded using the BAT/ETH pair, BAT’s value will be accustomed proportionally to Ethereum’s price fluctuations, at least in the near future. While there is little use of the coin at present, BAT seems to provide a great opportunity for long-term investments.
Furthermore, BAT’s developers believe that by tracking users’ interactions that occur with digital advertising content and by storing the same data in a distributed ledger, it will give them an opportunity to completely improve the digital advertising experience on the whole. This means that while users will experience lesser ads with better content based on their preferences and interests, publishers will come across new income sources!